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Crowds roll up to J&C Joel’s circus tent stand at Prolight + Sound

J&C Joel demonstrated they were the ringleader of fabrics when they showcased their big top circus tent stand at Prolight + Sound Frankfurt.

The tradeshow stand was inspired by the Madagascar themed circus tent the company created at Motiongate Dubai, a theme park within Dubai Parks and Resorts.

As visitors rolled up to the stand they were transported to a circus complete with a red and blue Deko Molton big top, sand effect digitally printed Joelmat flooring, an 8m by 4m seamless canvas digitally printed with a big top tent and popcorn for everyone to enjoy.

People were also able to view an impressive black and silver Reefer String drape, a seamless projection screen with video content about the company’s recent work and a variety of tracks.

The company also continued their successful partnership with Backstage Academy which saw their students design the lighting and projection arrangement for the stand to create the perfect atmosphere.

During the event the company announced their new sales team structure which sees Sales Manager Oliver Marns move into a new role heading up Creative Sales. This marks a strategic approach to further the develop the company’s creative manufacturing and bespoke solutions for the events industry. Whilst continuing to produce the traditional flame retardant drapery and stage engineering solutions they have become renowned for.

Roland Rizk, J&C Joel’s Europe and Russia Business Development Manager, said: “Prolight + Sound again verified that it is a great platform for international businesses. Across the four days, our team conducted more than 13 meetings and were approached by dozens of key accounts, potential channels and new clients. The show was a great success and we are looking forward to developing long term business relationships with our potential visitors.”