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The stories behind why J&C Joel really are the inspiration behind the performance

J&C Joel was founded in 1978

We are one of the world’s leading manufacturers and suppliers of flame retardant fabrics and flooring for the entertainment and event industries

Our head office in the UK is an original textile mill over 140 years old

Our chairman John Wheelwright started the business by supplying Black Wool Serge to Westend theatres in London

We stock in excess of 100,000 metres of fabric across our offices

We offer over 700 different shades of fabric

Our sales department have over 100 years of industry experience

All of London’s Westend theatres have purchased a J&C Joel product

We have offices in 5 different countries around the world and over 100 members of staff

We are one of the few companies left in the world that still offer hand appliquéd drapes

Our seamstresses worked at heights of over 20m when finishing the showpiece mountain for the vancouver 2010 winter games

Our workrooms span more than 40,000 square feet over 3 floors in our head office in the UK

We offer a free fabric sample service

We are members of the guild of master craftsmen

We have carried out stage engineering installations in over 30 countries

We have supplied over 30,000 metres of track to customers around the world

Over a hundred theatres around the world contain J&C Joel products

We are passionate about every job from the village hall to the Olympic Village


  • We export to over 75 countries
  • We keep over 100,000 metres of fabric in stock
  • Black Wool Serge remains one of our best selling products
  • Your can now download Fire Test Certificates and Acoustic Reports
  • We offer a free A4 fabric sample service

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