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J&C Joel starts international trade show season with ISE

Leading manufacturer of flame retardant fabrics, drapery and stage engineering solutions, J&C Joel, started their international trade show season with a visit to Integrated Systems Europe (ISE) 2017 in Amsterdam.

The 14th edition of ISE took place at the RAI Amsterdam from 7th to 10th February 2017. It is the largest AV and systems integration show in the world with more than 1,100 exhibitors and 65,000 people visiting over the three days.

At the event J&C Joel met with seven of their existing channels to discuss business development and to extend their support to them. In addition, J&C Joel did screening and side discussions with potential channels within the acoustic, stage mechanics and lighting industries.

Roland Rizk, J&C Joel’s Europe and Russia Business Development Manager, said: “ISE is a great central platform to catch up with channels across the European and Russian regions. The show reinforces the fact that innovation and quality are vital to sustain growth in all industries; and since we in J&C Joel, leverage and build upon these qualifications, we strongly believe our services offer great added value within this growth.”

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