Norway, Oslo
January 2025
Projection Screens
Museum, Events & Exhibitions
Matt White Front Projection Screen, Printed Theatrical Black Back
The National Museum in Oslo, Norway, brings together older and modern art, contemporary art, architecture and design under one roof. As a result, visitors can experience culture, creativity and history in entirely new ways.
For a major exhibition by internationally acclaimed artist A K Dolven, the museum approached J&C Joel to design and manufacture two bespoke projection screen structures. The installations would play a key role in presenting the artist’s work and supporting her vision for the exhibition.
For more than four decades, Dolven has built an internationally recognised career as an artist. Throughout her work, she explores themes of identity, memory, landscape and human connection. For this exhibition, she invited audiences to engage with her work through a highly sensory and immersive experience both within and around the museum.
To help bring this vision to life, J&C Joel was tasked with delivering two specialist projection screen solutions. While both structures supported the exhibition’s artistic objectives, each presented its own unique engineering challenges.
The first installation featured an aluminium frame measuring 7,154mm high by 4,024mm wide. J&C Joel covered the frame with PVC044 Matt White Front Projection Screen material to provide a high-quality projection surface.
However, the location of the screen created a significant challenge. The structure needed to lean against a large glass surface. Therefore, the design team had to develop a solution that would support the frame while minimising pressure on the glass.
To achieve this, J&C Joel incorporated a specially designed base plate and foot at the rear of the structure. This provided additional stability and helped distribute the load effectively. In addition, the team installed a padded section at the top of the frame. As a result, the screen could safely rest against the glass without causing damage or creating excessive pressure points.
The second installation required an even larger structure. This aluminium frame measured 4,430mm high by 20,600mm wide and formed a striking visual element within the exhibition space.
J&C Joel covered the frame with Printed Theatrical Black Back fabric, printed to Pantone 427C to match the artist’s aesthetic requirements precisely. Furthermore, the feet of the frame were spray-finished in the same Pantone colour. Consequently, the entire structure blended seamlessly into the surrounding environment and allowed the projected content to remain the focal point.
Despite its elegant appearance, the size of the structure presented several technical challenges. Most notably, the team needed to prevent the frame from tipping forward once installed.
To overcome this issue, J&C Joel designed a discreet support system using steel wire ropes fixed to the ceiling. These supports provided additional stability while remaining largely hidden from view. As a result, the structure maintained its visual impact without compromising safety or performance.
Throughout the project, J&C Joel worked closely with the museum and exhibition team to ensure every detail supported the artist’s vision. At the same time, the company applied its extensive technical expertise to solve complex installation challenges within a prestigious cultural environment.
The completed projection screens provided the perfect platform for showcasing A K Dolven’s work. Moreover, they helped create an immersive experience that encouraged visitors to engage deeply with the exhibition.
The project demonstrated J&C Joel’s ability to combine creative problem-solving with specialist engineering expertise. It also highlighted the company’s extensive knowledge of projection screen fabrics and its capability to deliver bespoke solutions for world-class museums, galleries and cultural venues.
