Ithra Theatre, KSA

Country:

Dhahran, Saudi Arabia

Completion:

November 2025

Capacity:

900 (Main Theatre)

Technology:

Creative Drapery, Track System, Acoustic Drapery, Manufacturing.

Venue and Usage:

Performing Arts, Event Venue

Overview:

The King Abdulaziz Centre for World Culture, also known as Ithra, stands as one of Saudi Arabia’s most innovative cultural landmarks. Not only does it unite art, knowledge, and imagination under one roof, but it also actively supports the knowledge economy. Furthermore, it enriches the cultural landscape while encouraging global cultural exchange. Through interactive programmes, engaging workshops, and immersive experiences, it welcomes audiences of all ages.

Since opening to the public in 2018, Ithra has, therefore, evolved into a dynamic hub. Here, ideas take shape, talents grow, and visitors explore, learn, and create within an inspiring environment. As a result, it continues to attract creatives and audiences from around the world.

J&C Joel has built a strong and ongoing relationship with Ithra Theatre. This project marked its sixth visit to the venue. Previously, ComeandDo, a premier organiser of large-scale, turnkey experiential events, partnered with J&C Joel following a series of successful collaborations. This time, they commissioned a creative drape installation within the main theatre. Specifically, the installation supported a performance by Kadim Al Sahir, who, having sold over 100 million albums, remains one of the most influential artists in Middle Eastern music history.

To bring the concept to life, the J&C Joel Middle East team manufactured 1,099 metres of beige single-sided Deko Molton (DEK056) at its Dubai facility. The team crafted the material into 66 drapes and applied 100% fullness to both the top and bottom of each drape, creating a striking ribbon effect. This meant the installation elegantly dressed both the back of the stage and the space above it.

J&C Joel’s Deko Molton proved an ideal choice. Because it is lightweight, the team could easily handle and install it. With 1,250 eyelets integrated into the drapes, installers secured them efficiently to the above-stage fly bars. The fabric diffuses light exceptionally well, which, in turn, enhances the overall visual impact of the performance.

The installation delivered a stunning result that exceeded client expectations. Looking ahead, J&C Joel plans to continue its collaboration with ComeandDo and undertake further projects at Ithra Theatre.